Building on this, the article says, correctly, that speakers need to be aware of the impact of their words on people with different life experiences and cultural backgrounds. It is also important for listeners to take into account the speaker’s life experiences and cultural background. Not to the same extent, as the burden is more on the originator than the receiver, but it will often explain why a speaker might use words or phrases that to them are entirely innocent but to the listener are freighted with negative meanings.